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Apple Inc. advertising
Apple Inc. has had many notable advertisements since the 1980s. The "''1984''" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwells ''1984''. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular ad campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006-2009. While the advertisements have been mostly successful, they have also been met with controversy with artists and corporations. For instance, the "iPod People" campaign was criticized for copying a campaign from a shoe company called Lugz. Another instance was when photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV without his consent.
==1980–1985==
A "Macintosh Introduction" 18-page brochure was included with various magazines in December 1983, often remembered because Bill Gates was featured on page 11. For a special post-election edition of ''Newsweek'' in November 1984, Apple spent more than $2.5 million to buy all of the advertising pages in the issue (a total of 39).
Apple also ran a "Test Drive a Macintosh" promotion that year, in which potential buyers with a credit card could try a Macintosh for 24 hours and return it to a dealer afterwards.
One ad contrasted the original Macintosh and its simple user brochure to the IBM Personal Computer with its stacks of complicated manuals.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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